"Electric light did not come about from the continuous improvement of the candles". Oren Harari

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Background

ResearchGuru Founded in 1999, ResearchGuru is an independent full service research consultancy undertaking high-quality market research services. ResearchGuru provides services to a wide variety of fields: healthcare, advertising and PR agencies, foods, clothing, and charities. ResearchGuru incorporats MedixGlobal, a market research agency specialising in Healthcare. 

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Output from traditional research methodologies can be limited to the memory and perception of the respondent. At ResearchGuru, we can reach the subconscious mind through "Emotional Response Tracker", "Fixed View Tracker" and "Behavior Studies" methodologies. Our behavior research techniques record and analyse real-time behavior as respondents are exposed to various stimuli.

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Step 1. Define the Objective & Problem (The most important step)

Step 2. Design & Prepare “Research Instrument”

Step 3. Data Collection and Analysis

Step 4. Visualize the Data and Communicate Results

 

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What we do?

WE STUDY HOW CUSTOMERS THINK ABOUT YOUR PRODUCTS/SERVICES AT THE NONCONSCIOUS LEVEL.

ResearchGuru’s mission is to research consumers’ behaviours to enable you to create and modify your business plans based on the most accurate and relevant market knowledge. An understanding of how market trends are changing, which forces are driving the change and how these shifts represent new opportunities or threats for your business, is critical information that ResearchGuru provides.

To plan effectively, you also need relevant forecasts that help the optimization of supply to future demand. ResearchGuru provides intellectual interpretation of the information to maximise the opportunities and deal with the challenges presented.

Test your business idea with potential customers to check if there’s real demand for what you’re planning to sell. This lets you find out about any problems and fix them before you’ve wasted too much time, effort and money.